Working with brands can allow for your bars development and growth; providing opportunities for your team while strengthening your connection to the broader industry. Navigating these spaces can be daunting to the uninitiated and disappointing if done without care. This class is meant to clarify the nuances of establishing good brand relationships: getting clear on goals, setting expectations and providing strong ROI for everyone involved. From material support to pop-ups and activations, concrete examples will be reviewed to provide detailed strategies for success.

James Sutter, Beverage Director, The Baldwin Bar, Birds of Paradise, and Blossom Bar
James Sutter is the Beverage Director and managing partner of award winning cocktail group in the greater Boston area. Recognized by James Beard and many other national publications; The Baldwin Bar, Birds of Paradise and Blossom Bar have continued to elevate the landscape of Boston cocktail culture for the last decade. In addition to his bar role, James works on behalf of Empirical spirits in New England.

Leftbank Annex Class/Seminar/Experience for pre-assigned Student Pass holders and Bartender Pass Auditing.
Location: Leftbank Annex, 101 N Weidler St, Portland, OR 97227
Sponsored by: Lush Life Productions